“We saw an opportunity to purchase a marquee domain name and decided to go for it. We believe SeniorHomes.com will be a name that will have more appeal to our target audience and that we can invest in to build a niche brand in the senior living industry.”

SeniorHomes.com owners

“While we were operating very successfully with other domain names previously, acquiring PennyStocks.com has given us a great boost. Our prospects are seeing how legitimate we are, it helps our SEO greatly, and we benefit from direct traffic. At the same time, it blocks our competitors from owning it.”

PennyStocks.com owners

“It was a six figure price we paid for AirportParking.com, and it was what we thought was a good fair price for it and one that we thought: ‘Hey, if we build this out, it will be great.’ And if we do not, like you said, the value of the name itself we felt was worth it.”

AirportParking.com buyers

“We bought a website in the United States called VacationRentals.com for $35 million bucks. The only reason we bought it is so that Expedia couldn’t have that URL. Just thinking ahead – thinking 'How’s Expedia going to compete with us?' Well, if they had that URL, maybe they’d have a shot – so let’s take that off the table…”

VacationRentals.com owners

“With my experience in the domain name industry, I knew the advantages a market leading domain such as this would give. While competitors in the injury claims industry were spending over £6 million a year in TV advertising to help build brand, a domain such as Claims.co.uk is a brand in a box.”

Claims.co.uk owner

“In 2004 we made our first step into the casual games sector by buying the website domain Spelletjes.nl (‘games’ in Dutch). In 2005, we accelerated things by purchasing similar domains, from Jeu.fr to Gioco.it and Juegos.com. With these generic domain names, we were able to get a lot of traffic from Google searches, and once arriving at our sites, people would stay there.”